SEO techniques are classified into 2 wide categories:
White Hat SEO - Techniques that search engines recommend equally business office of a skillful design.
Black Hat SEO - Techniques that search engines produce non approve together with crusade to minimize the consequence of. These techniques are too known equally spamdexing.
White Hat SEO
An SEO tactic is considered equally White Hat if it has the next features:
It conforms to the search engine's guidelines.
It does non withdraw inward whatsoever deception.
It ensures that the content a search engine indexes, together with later on ranks, is the same content a user volition see.
It ensures that a spider web page content should accept been created for the users together with non only for the search engines.
It ensures skillful lineament of the spider web pages.
It ensures availability of useful content on the spider web pages.
Always follow a White Hat SEO tactic together with produce non assay to fool your site visitors. Be honest together with you lot volition definitely teach something more.
Black Hat or Spamdexing
An SEO tactic, is considered equally Black Hat or Spamdexing if it has the next features:
Attempting ranking improvements that are disapproved yesteryear the search engines and/or withdraw deception.
Redirecting users from a page that is built for search engines to 1 that is to a greater extent than human friendly.
Redirecting users to a page that was unlike from the page the search engine ranked.
Serving 1 version of a page to search engine spiders/bots together with approximately other version to human visitors. This is called Cloaking SEO tactic.
Using hidden or invisible text or amongst the page background color, using a tiny font size or hiding them inside the HTML code such equally "no frame" sections.
Repeating keywords inward the metatags, together with using keywords that are unrelated to the website content. This is called metatag stuffing.
Calculated placement of keywords inside a page to enhance the keyword count, variety, together with density of the page. This is called keyword stuffing.
Creating low-quality spider web pages that comprise real lilliputian content but are instead stuffed amongst real like keywords together with phrases. These pages are called Doorway or Gateway Pages.
Mirror websites yesteryear hosting multiple websites - all amongst conceptually like content but using unlike URLs.
Creating a rogue re-create of a pop website which shows contents like to the master copy to a spider web crawler, but redirects spider web surfers to unrelated or malicious websites. This is called page hijacking.
Always remain away from whatsoever of the inward a higher house Black Hat tactics to better the order of your site. Search engines are smart plenty to seat all the inward a higher house properties of your site together with ultimately you lot are non going to teach anything.